Global Cosmetic Industry What's New in the Body Care Sector?

November 24, 2020

With the winter approaching, dry skin is inevitable. Ida Body Care has launched body care products to combat this.

Ida Body Care, an all-female company, has released its Ida Body Care: Four-Step Treatment.

This treatment includes a dry brush, a body wash with 13 natural and essential oils, a body scrub with natural sugar and 12 essential oils, as well as body lotion with 18 natural and essentials oils. The line is available in a Verbena Citrus scent.

Vicki Weaver Payne, founder, said, "I started this company working with my mother’s original body lotion formula using natural ingredients and essential oils. It’s formulated specifically for dry and fatigued skin, skin that’s been doing. Building. Making. Creating. Ida exists to support doers. Women and men who are seizing the moment to create incredible businesses, families and lives that have purpose.”

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