December 03, 2020
Ida Body Care: Dry Brushing for the Softest Skin!I think I first heard the term “dry brushing” a year ago or so, and I was a definite skeptic. Honestly, it sounded like torture to me. Nevertheless, I was curious about it.Even after I received my 4 step skincare kit from Ida Body Care that comes in a really cute carrying box,
it took me weeks to get up the courage to try it. Seriously. Once I finally used it, I discovered it was a game changer for my super dry, itchy skin.
Ida Body Care: Celebrating A Pioneering Woman, Owned By Women
Before I go into the 4 step regimen, first a word about Ida Body Care.The name of the company Ida Body Care caught my eye. I had a great-aunt Ida. Though we didn’t always get along, her talent for needle arts, especially crochet and embroidery, was my inspiration for pursuing those two crafts. The women who started Ida Body Care had a special Ida in their lives, their mother and grandmother. Their Ida worked on planes during World War II, traveled the world by herself, and was generally a spitfire. She looked like my mom.So Ida Body Care is a family/women-owned business specializing in natural, plant-based bath and body products that I wanted to experience for myself. In fact, the key ingredients in these luxury spa products are:
History of Dry BrushingThe technique of dry brushing has been around for thousands of years. The ancient Egyptians including Cleopatra, of course, had complex beauty rituals, and dry brushing was one of them. After using a brush made from natural materials, they used wine and sour milk to exfoliate the skin before using oils to soften and nourish.
Ayurveda, India’s 5000 year old traditional medicine, uses dry brushing to potentiate circulation for healthy skin and healthy body. Traditional Chinese medicine used loofahs made from the silk squash to remove dead skin cells and stimulate circulation. They associated dry brushing with the liver, stomach and lung meridians. The ancient Greeks and Romans also were believers in dry brushing.I bought my first loofah back in my college days decades ago, but I didn’t really understand the correct way to use it or what the benefits could be. So after a while, I stopped using it.Benefits of Dry BrushingWhile the benefits of dry brushing are essentially those sought by the ancient users of the technique, they are many and varied. Here’s an infographic, credit to Beauty Brite, that lists the key benefits :
In addition to getting healthier skin, I was very curious about the gastrointestinal benefits – and I need more time to see if dry brushing will help my now occasional IBS.But in terms of skin benefits, some of the results are quite immediate and definitely have made me want to continue with this beauty ritual. Though I had been concerned that dry brushing might be painful for my semi-sensitive skin, it isn’t at all. In fact, I would say it is invigorating! And my skin – especially the weird itchy patch on my back – feels less itchy. Overall, I would say my usually dry skin feels like silk!How to Dry BrushThe way to dry brush is to use long strokes without too much pressure starting at the feet and moving upwards, always in the direction of the heart. At the stomach, use an anti-clockwise circular motion. Be careful at the delicate skin of the neck. Avoid the breasts and face.The procedure should take between 3 to 5 minutes. The frequency of dry brushing depends on your skin. Starting out with once a week is the way to go. But you can use it several times a week if you skin can handle it.And following dry brushing with a shower is the way to get maximum benefits from the process.Ida Body Care’s 4 Step RitualStep 1: Dry BrushingIda’s dry brush is crafted from pure, natural plant fibers (I think that means organic). I have seen some dry brushes with synthetic bristles, and those can be irritating especially to sensitive skin. The handle of the Ida brush, wrapped with natural fibers, makes it easy to hold and manipulate.
The dry brush gives me the immediate sensation of invigoration from boosting my circulatory system. Also, it removes dead skin cells, helps unclog pores, and it tightens and tones. Importantly, it makes my itchy skin feel less itchy!To keep the brush sanitary over time, wash it in a gentle cleanser once every week or two depending on how often you use it. After the bristles become matted or bent, it’s time to replace the brush. Fortunately, the Ida dry brush is a very affordable $10.Step 2: Body Wash
Ida’s creamy lemony Verbena Citrus Body Wash is the perfect way to wash away dead skin cells while hydrating and revitalizing your skin. The formula contains 13 essential oils and works as an effective but gentle cleanser that does not strip the skin of its natural oils. Verbena Citrus Body Wash comes in 4 oz. and 8 oz. sizes at $12 and $22, respectively.Step 3: Body Scrub
Although you have exfoliated your skin with the dry brush, a little extra exfoliating with fine natural sugar grains never hurts! Plus the Ida Verbena Citrus Body Scrub hydrates your skin with 12 essential oils. Don’t forget to stir it with a clean finger or a little spatula before use to mix in the oils that rise to the top of the jar.
This body scrub is a little luxury that plumps as it is absorbed. I adore the lemon scent of this product that seems a little more potent (for me, that’s a good thing) as I smell it in the jar. However, the scent doesn’t linger so I don’t smell it beyond when I’m applying it. But the silky way it leaves my skin is divine!Verbena Citrus Body Scrub comes in 4 and 8 oz. sizes at $12.50 and $24, respectively.Step 4: Body Lotion
For me, body lotion is a must. And though I own about a billion body lotions and body butters, they are far from all the same. Ida Verbena Citrus Body Lotion does not disappoint. Not in the least. First, I love that it comes in a pump bottle – so much easier to use than a jar and than a flip top bottle. Next, the formula: a rich combination of 18 essential oils, coconut oil and shea butter. Yet in spite of its richness, it is easy to apply, it absorbs quickly and isn’t sticky, and unlike other shea butter formulas, it doesn’t leave a white cast that is hard to work in. I love it. Secondly, the lemony scent is not at all overpowering. In fact, as a lemon lover, I wouldn’t mind just a little more citrus scent, lol. But that said, it is actually perfect, because it doesn’t interfere with fragrance that I want to apply afterwards. Finally, the hydration is long lasting. Often I will apply it even on days when I don’t do the 4 step dry brush complete process. And hours after application, it is still on the job.Verbena Citrus Body Lotion comes in 4 and 8 oz. sizes for $12 and $24, respectively.Final ThoughtsIn these days when many of us have a little more time at home for self-care, starting a dry brush ritual makes so much sense. The little extra time is so well worth it. I almost can’t believe it, but I’m a convert. My skin hasn’t felt this soft and smooth in years!
The best way to try dry brushing with Ida Body Care is to buy one of the 4 Step boxes with everything included. The Ida 4 Step Box comes in two sizes: 4 oz. products and brush for $50 and 8 oz. products and brush for $80. I received the 4 oz. size box that you see above. Plus you can buy replacement products individually. Since this is holiday gifting time, click over to the Ida Body Care website and consider an Ida 4 Step Box for your favorite skincare enthusiast or for yourself to be truly holiday ready!
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October 01, 2021