Happi - Ida Body Care Announces Partnership with Francesca’s

October 01, 2021

In select stores country-wide now and online, Francesca’s customers can discover Ida Body Care’s four-step body treatment set.

Ida Body Care announces its new partnership with Francesca’s to continue retail growth.

In select stores country-wide now and online, Francesca’s customers can discover Ida Body Care’s four-step body treatment set. This includes dry body brush, body sugar scrub, body wash and body lotion in the verbena citrus scent formulated with only natural ingredients and essential oils.

“The reason I was drawn to the brand for Francesca’s was that Ida Body Care represents the collective strength of generations of women – coming together to build a family-owned and inspired clean beauty business,” said Francesca’s senior buyer Britney McMillan. “Francesca’s wants to give women-owned businesses the spotlight they deserve to encourage women of all ages to be free to be themselves.”

Francesca’s has been a long-standing company starting in Texas and expanding to 46 states. Ida Body Care also shares that Texas home.

“I love the fact that Francesca's is a unique niche player, just like Ida Body Care,” says Ida Body Care founder & CEO Vicki Weaver Payne. “They cater to a more affluent, higher income consumer, who has more discretionary income. They have a balanced lineup between products and clothing which allows Francesca's to appeal to a broad group of customers.”

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