Beauty Independent “Clean Beauty” and Ida Body Care

June 01, 2021

There’s No Official Definition For The Term “Clean Beauty,” But Here’s What It Means To Beauty Brands



In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 23 brand founders and executives: What does the term “clean beauty” mean to your brand?

VICKI WEAVER PAYNE
CEO and founder, Ida Body Care

First, you must remember that not all “natural” ingredients are safe and not all “synthetic” ingredients are harmful. But what we do want to focus on is the safety of our products for our customers. Keep in mind that our skin is our largest organ, and what is applied topically is absorbed directly into our bodies. Truly clean products avoid using harmful ingredients like synthetic fragrances, parabens, sulfates, phthalates, and silicones.

Clean skincare manufacturers, like ours at Ida Body Care, choose ingredients for their purity, effectiveness and safety. It is hard to be judge and jury with all the products on the market today, but the clearest way to know you are putting “natural” on your body is to turn the bottle around and examine the ingredient list.

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